Google Analytics

The data provided by Google Analytics is amazing, but how many of us simply look at the top line? Understanding the metrics and creating actionable strategies from this data is surely a much more sensible use of our time.

Here's a thought!

Instead of simply looking at the figures & congratulating youself for driving up visitor numbers by 2%; look at your worst performing pages or the ones with the highest bounce rates and ask yourself why?

Then make the appropriate changes; carry out testing & monitor the results. It takes a lot of effort to drive relevant visitors to your website, if you can increase the conversion rate even by 1% you will have a far more dramatic effect on the bottom line sales figures.

Posted by Dan at 17/11/2010 20:48:00