Optimising Internal Links to Help Seo

In December 2010 we discussed the development of linking strategies to assist with your SEO campaigns, particularly the importance of linking using anchor text from the page narrative.

Advice from Google

In this short video, Matt Cutts of Google explains further that links within the narrative are treated differently to links; say within the footer of a page.

Using this information logically and reading between the lines of Matt's slightly couched response you can see that Google is likely to place more importance on anchor text links which it sees as likely to be more relevant. It is evident that in terms of SEO, these links are likely to have a more powerful impact on your SEO efforts especially when incorporated within body narrative.

Posted by Dan at 03/03/2011 19:40:00