Writing Product Descriptions For Ecommerce - Seven Steps

Writing hundreds of product descriptions can be both tedious and time consuming, it's easy to lose your focus and forget what is important.

This fabulous article by Karon Thackston is called The Seven Step Process For Writing Enticing Product Descriptions and extrememly useful.

Karon has owned her own copywriting agency since 1999 and written several books. Karon has also given presentatations at Search Engine Strategies conferences and Search Marketing Expo.

Well written, easy to read and informative this article gives you some clear guidelines to work around for writing your product descriptions. We all know how good the product is, but sometimes we forget to remind our site visitors of all the individual features and benefits.

Posted by Dan at 19/08/2010 10:43:00