Images Will Help You Sell More Online

The internet is a visual medium. Stating the obvious? Perhaps not – sometimes people forget how important images are to the performance of your site.

Always remember you’re asking people to buy a product or service from you based on what you are showing them. Photographs Communicate Quickly Think about how you look through a site when you’re shopping – most of it is scanning rather than studying every word on every page isn’t it?

If you can get your image to show off your product and any benefits it has this will grab the attention of your visitors and encourage them to read. Photographs can communicate more quickly and effectively than text. If you remember this you can use photographs to cross sell related products on the same page, not too many though obviously – otherwise you will dilute your message.

Always remember that photographs can be very important conversion tools on your site. They will serve to reassure and inform your customers during the buying process. If you want any advice on photography give us a call on 01387 380 392

Posted by Dan at 10/08/2010 14:08:00